When Does Crowdfunding Work — and When Doesn’t It?

Since I founded StartEngine in 2014, Crowdfunding has become increasingly popular—and in my opinion, one of the most effective—ways for entrepreneurs and small businesses to raise capital. Lately, the Regulation Crowdfunding and A+ industry have seen some significant growth recently. Let me cite this 2022 Crowdfunding Industry Report I came upon a couple of years …

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When consumers would prefer a chatbot over a person

Actually, sometimes consumers don’t want to talk to a real person when they’re shopping online, a new study suggests. In fact, what they really want is a chatbot that makes it clear that it is not human at all. In a new study, researchers found that pe…